Liz Horrex

Senior Commercial Operations CRM Manager at Integrated DNA Technologies

Liz Horrex is a seasoned professional with extensive experience in commercial operations and customer care within the biotechnology and healthcare sectors. Currently serving as the Senior Commercial Operations CRM Manager at Integrated DNA Technologies since June 2021, Liz ensures that Salesforce CRM effectively supports commercial teams amidst high growth. Prior roles include significant positions at Illumina, where Liz managed customer care and oversaw an ERP transformation, and CareFusion, where responsibilities included contract negotiations and the implementation of Salesforce CRM across multiple business units. With a foundation in sales systems management at Cardinal Health, Liz brings a wealth of expertise in enhancing team performance through technology and business process improvement. Liz holds a Bachelor of Science degree in Business/Marketing from San Diego State University.

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Integrated DNA Technologies

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Integrated DNA Technologies, Inc., headquartered in Coralville, Iowa, is a supplier of custom nucleic acids, serving the areas of academic research, biotechnology, clinical diagnostics, and pharmaceutical development.