Catalina Varela

Catalina Varela is a seasoned professional with extensive experience in the technology and marketing sectors, particularly within the Internet of Things (IoT) and consumer industries. Currently serving as the Consumer Industries Global Director for ISV Ecosystem & Partnerships at Intel Corporation, Catalina has played a pivotal role in managing visual solutions strategies across diverse verticals, leading technology innovation, and driving significant revenue growth in Latin America. Previous positions include Senior Category Merchant at Office Depot, Retail Marketing Manager at Intel, and Hardware Category Manager at Microsoft, where Catalina consistently achieved impressive sales results and developed successful marketing strategies. With a Bachelor of Science in Industrial Design from Universidad ICESI and further education from Northwestern University's Kellogg School of Management, Catalina has demonstrated a strong commitment to professional development and community engagement, including involvement with the Intel Latino Network.