Sharifah Amirah

Sharifah Amirah is the Chief Client Officer at Intent HQ. Sharifah has over fifteen years of experience in big data analytics and telecoms.

Sharifah started their career in 2000 as the Head of Business Development at TIME dotCom Berhad, part of the Renong Group. In 2002, they became the VP of Strategic Alliances at Formis Berhad.

In 2010, Sharifah joined Pursway as the Solutions Director. Pursway is a software start-up that specializes in B2C big data analytics. Sharifah was responsible for designing and executing analytics-based marketing programs for clients such as Orange, Vodafone, Sony, Hilton, and American Express.

In 2015, Sharifah left Pursway to join Intent HQ as the Chief Client Officer.

After completing their Bsc (Hons) in Accounting & Finance from the University of Southampton, Sharifah Amirah went on to earn their Master’s Degree in Gender & Social Policy from The London School of Economics and Political Science (LSE). Sharifah is also certified as a Yoga Instructor from Yoga Alliance and as an Advanced Open Water Diver from PADI. In addition, Sharifah Amirah is a Certified Internal Auditor from the Institute of Internal Auditors (IIA).

They work with Anthony Channon - Chief Technology Officer, Phil Douty - Global Partnerships Director, and Lawrence Chapman - Chief Operating Officer. Sharifah Amirah reports to Jonathan Lakin, CEO.