Iiris Lagus

Co-founder at Intentio Agency

Iiris Lagus is a seasoned professional in SEO and media, serving as Co-Founder and Senior SEO Consultant at Intentio Agency since April 2023. Previous experience includes roles as Senior SEO Consultant and SEO Consultant at OIKIO Digital Performance Agency, and SEO Team Lead at Hostelworld.com. Iiris has a solid foundation in outreach and journalism, having worked at Verve Search and various publications, contributing articles, features, and interviews for over five years. Educational background includes a Master of Social Sciences and a Bachelor's degree in Social Sciences from the University of Helsinki, along with further studies at Aalto University and Ludwig-Maximilians-Universität München. Additional expertise in public diplomacy was gained while serving as a Press Assistant at the Ministry for Foreign Affairs of Finland.

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Intentio Agency

We are here to set the new industry standard for search marketing. Intentio Agency is a Helsinki-based digital marketing agency solely focused on search. We advise our clients on all matters related to organic (SEO) and paid search (SEM). We focus on search as search is the most critical digital channel: it is the closest to conversion and the channel that for most businesses, generates lion share of leads and sales - it's simply the channel that is too important to fail. We challenge the industry with our senior-level knowledge and the fact that we do search as one channel rather than two separate disciplines. Professionals at Intentio are senior-level specialists at either SEO or SEM - not generalists. We believe that both organic and paid search are so complex nowadays that in order to deliver the best results, a true professional is needed to own the channel. Even though you need different skill sets and professionals for SEO and SEM, we believe that these two channels should be considered in conjunction with one another. Organic and paid search have a huge dependency on each other both financially and in terms of guiding the customer behaviour and raising brand awareness. We want to make sure that our clients are fully aware of what happens in these channels and how the performance and plans for each impact the other. Get in touch!