Thaíse Carmo

Thaíse Carmo is an experienced marketing professional, currently serving as the Product Marketing Analyst for Content and CRM at Inter since September 2021. Responsibilities include managing customer relationships through Salesforce Marketing Cloud, creating CRM content, planning strategies, segmenting databases, analyzing campaign metrics, and executing A/B testing. Prior roles include Marketing Analyst positions at Constance Calçados and Isla Oficial, where Thaíse oversaw social media, developed omnichannel campaigns, and managed paid media. Thaíse's career began as a communication assistant at Bertholdo and included internships in communication advisory roles for the Assembleia Legislativa do Estado de Minas Gerais and B.I. International. Educational qualifications include an MBA in Strategic Marketing Management and a Bachelor's degree in Journalism from Centro Universitário de Belo Horizonte.