Aaron Herbst

Aaron Herbst is a seasoned professional in data and analytics, currently serving as Managing Partner at Interactive Marketing Group GmbH since March 2016, where responsibilities include the concept and implementation of end-to-end analytics solutions and digital performance optimization across various industries such as automotive, airline, telecom, and retail. In addition to this role, Aaron has been a guest speaker at multiple academic institutions since January 2020 and has held positions in marketing and business development at Content Pass and IT project coordination at Mannheim Business School. Prior experience includes analyzing at SinnerSchrader and interning at thjnk, where support was provided for the launch of the dotHIV charitable domain. Aaron holds a Bachelor of Science in Wirtschaftsinformatik from the University of Hamburg.