Cristiane Scaff

Cristiane Scaff is a seasoned brand strategy professional currently serving as Brand Strategy Manager at Interbrand since January 2022. Prior to this role, Cristiane was a Senior Brand Strategy Consultant at Interbrand and spent over a decade at Inesplorato, where responsibilities included leading multidisciplinary teams in Brand Strategy and Employee Learning Experiences as a Senior Knowledge Curator. This position involved providing cultural and market insights to assist both local and global brands in transforming their industries and enhancing consumer connections. Earlier experience includes roles at Voltage as a Research and Trends Analyst and at FabraQuinteiro in customer service. Cristiane holds a Postgraduate Degree in Semiótica Psicanalítica from Pontifícia Universidade Católica de São Paulo and a Bachelor's degree in Comunicação Social - Marketing from ESPM Escola Superior de Propaganda e Marketing.