Interbrand
Eduardo Íñiguez Zato has a diverse work experience in various roles and industries. Eduardo started their career in 2006 as a Legal Advisor at BBVA, where they provided general legal advisory services and created white papers on the finance industry. In 2008, they transitioned to Interbrand as a Brand Strategy Analyst, and then progressed to become a Project Manager & Naming and Verbal Identity Consultant, where they led branding projects across different industries and countries. In 2010, Eduardo became a Senior Project Manager & Naming and Verbal Identity Consultant at Interbrand, where they led global brand projects and focused on brand strategy, design, and implementation. Eduardo also served as a Brand Strategy Professor at UCAL and an Invited Professor at Universidad Pontificia Comillas ICAI-ICADE. Most recently, Eduardo held several leadership roles at Interbrand, including Managing Director, Growth, Executive Director Growth Europe, LatAm & Middle East, and Business Development & Marketing Director EMEA & LatAm. In these positions, they were responsible for managing international projects and teams, overseeing strategy and marketing initiatives, and being a member of Interbrand's Steering Committee.
Eduardo Íñiguez Zato completed a double degree in Law and Business Administration and Management from Universidad Pontificia Comillas from 2001 to 2007. In 2005, they also pursued a Laurea Magistrale in Law at Luiss Guido Carli University.
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Interbrand
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Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves. In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results. Interbrand is a part of Omnicom Group (NYSE:OMC).