Victoria Larragy

Senior Customer Lifecycle Marketing Manager at Intercom

Victoria Larragy has extensive work experience in marketing and customer lifecycle management. Victoria is currently working at Intercom as a Customer Lifecycle Marketing Manager since May 2021. Prior to this, they worked at American Express from 2015 to 2021 in various roles including Senior Acquisition Marketing Executive, Marketing Executive, and Partnerships & Marketing Executive. At American Express, they were responsible for strategic planning and execution of marketing lifecycle communications programs, resulting in significant NPS score improvements for the small merchant segment across key European markets. Victoria also provided analysis on campaign performance and recommendations for future small merchant communications strategy. Victoria Larragy also worked at Mastercard as an Associate Account Manager from February 2015 to October 2015. Before that, they worked at Bord Bia - The Irish Food Board as a Marketing Assistant, where they actively promoted Irish food in France and Belgium. Victoria also supported Irish suppliers in entering and developing business in these markets. Additionally, they have experience as a Marketing Intern at Smurfit Kappa Group and as a Front of House Administrator at The Insurance Institute of Ireland.

Victoria Larragy has a diverse education history. Victoria started their education at The King's Hospital School in Dublin from 2003 to 2009, where they obtained a Leaving Certificate Qualification. Victoria then pursued a Bachelor of Business Studies and French (BBS) degree at Trinity College Dublin from 2009 to 2013.

As part of their studies, Victoria participated in the Erasmus Programme and attended NEOMA Business School in 2011 and 2012, where they pursued a Master Grande Ecole degree. Victoria enhanced their academic qualifications by obtaining a Postgraduate Diploma in International Business Development from Technological University Dublin in the years 2013 to 2015.

To expand their knowledge and skills in the field of marketing, Victoria undertook further certifications. In 2017, they completed a Professional Diploma in Digital Marketing from the Digital Marketing Institute. Additionally, they obtained two additional certifications: Account-Based Marketing Foundations from LinkedIn in February 2021 and Inbound Marketing Certified from HubSpot in January 2021.

Overall, Victoria Larragy's education history showcases their dedication to continuous learning and their commitment to gaining expertise in both business and marketing fields.

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Timeline

  • Senior Customer Lifecycle Marketing Manager

    March 1, 2024 - present

  • Customer Lifecycle Marketing Manager

    May, 2021