Federica Alessia Franzetti

Federica Alessia Franzetti is an experienced professional in global strategic marketing, currently serving as Global Strategic Marketing Programs, Events & Digital Manager at Intercos since June 2013. This role focuses on supporting Intercos' leadership in creativity and product innovation while developing innovative promotional models and enhancing client engagement. Previous positions at Intercos include Global Marketing Services Manager and Asia Strategic Marketing PM, where responsibilities encompassed organizing international marketing events, managing market analysis and product marketing proposals, and coordinating with teams. Federica's early experience includes consulting for Swinger International, interning at Studio Roscio, and various roles in market research and customer service. Federica holds a Master of Science in Economics and Management for Arts, Culture, Media, and Entertainment from Università Bocconi, a Master's in Digital Marketing from 24ORE Business School, and a Bachelor's degree in Social Sciences for Globalization from Università degli Studi di Milano.