Alicja Potkowska

Alicja Potkowska is an experienced marketing professional with a robust background in brand management and marketing strategy. Currently serving as a Brand Manager for Marketing Marek Własnych at Intermarché since November 2021, Alicja previously held positions at SIGVARIS GROUP Polska, Biofarm Poland, and Kupiec Sp. z o.o., among others. With a career that began in 2001 as an Assistant to the Director of Investments at ICT Group, Alicja has consistently demonstrated expertise in developing and implementing marketing strategies, managing teams, and overseeing comprehensive advertising campaigns. Alicja's educational background includes a master's degree in cultural studies and management from Adam Mickiewicz University in Poznań and additional studies at WSB PŃ.