Fredrik Borestrom

Senior Vice President at International Advertising Association

Fredrik Borestrom has extensive experience in the advertising and marketing industry. Fredrik currently works at LinkedIn as the Director of International Agency for EMEA & LATAM, a role they assumed in October 2021. Prior to that, they held positions such as Head of Agency, International, and Interim Head of LinkedIn Marketing Solutions DACH. In their role as Market Development Partner at LinkedIn, they led external partnerships with trade bodies and agencies and initiated a partnership with the Advertising Association.

Before joining LinkedIn, Fredrik held various roles at the International Advertising Association UK Chapter - IAA UK, including President and Vice President. In these roles, they led the board and committees, organized business lunches and events, and worked on professional development and education programs. Fredrik was also a Member of the Steering Committee for Effie UK at Effie Worldwide, where they focused on promoting marketing effectiveness.

Fredrik also has experience in the technology industry, having worked as the VP & Head of Global Sales - Advertising at Phunware, Inc., and as the Director of New Business, Global at Odyssey Mobile Interaction. Additionally, they have worked at Eurosport and EuroNews in account director and sales manager positions. Fredrik started their career as a Sales Manager Europe at Glenayre Messaging.

Overall, Fredrik Borestrom's work experience demonstrates their expertise in advertising, marketing, and partnerships within the industry.

Fredrik Borestrom's education history starts with their attendance at Hvitfeldska from 1993 to 1996. During this time, they pursued studies in International Business, although no degree name is provided.

Following that, they studied at the University of Skövde from 1997 to 2001, where they attained a Bachelor of Science (BSc.) degree in Industrial Economics.

In addition to their formal education, Fredrik Borestrom has obtained several certifications throughout their career. Fredrik completed the "Marketing Week Mini MBA in Marketing" program offered by Marketing Week in July 2019. Fredrik has also engaged in various online courses and certifications available through LinkedIn, including "How to Think Strategically" in May 2023, "Enhancing Resilience" and "Leading in Uncertain Times" in October 2020, "Strategic Partnerships: Ecosystems and Platforms" in July 2020, "On Leadership by Jeff Weiner" in June 2020, "Leading at a Distance" and "Mentoring Others" in March 2020, "Becoming a Thought Leader," "Critical Thinking," "Leading Your Team Through Change," and "Sales Coaching" in February 2020, "Confronting Bias: Thriving Across Our Differences" and "Unconscious Bias" in August 2018, and "Financial Literacy: Reading Financial Reports" in February 2017. Furthermore, they obtained certifications in "LinkedIn Marketing Strategy" in May 2022 and "LinkedIn Marketing Solutions Fundamentals" in April 2022.

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Timeline

  • Senior Vice President

    October, 2022 - present

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