Titia Dirksen

Titia Dirksen is a seasoned professional in market research and consumer insights, currently serving as Senior Product Manager for Survey Solutions at the International Air Transport Association (IATA) since February 2022. Prior to this role, Titia held positions at General Mills, including Senior Insights Manager for Meals in Europe and Australia, where responsibilities expanded to leading meal-related insights. Titia’s career began at Rolex as a Market Researcher/Project Manager and included significant roles at Procter & Gamble, focused on consumer market knowledge across various product lines. Early career experience also includes serving as Market Research Manager/Analyst at MarketResponse. Titia holds a Master's degree in International Business from Maastricht University and completed an Erasmus Semester at Universidad Carlos III de Madrid.