Yana van Den Bor

Yana van den Bor has a diverse work experience in marketing and communication roles. Yana currently works as a Senior Marketer at International Card Services (ICS), a position they have held since 2023. Prior to this, Yana worked as a Senior Online & Engagement Marketer at Vattenfall from 2020 to 2022, where they focused on creating engaging content campaigns to raise awareness among SME prospects and customers.

Before joining Vattenfall, Yana worked at EY VODW as an Interim Marketing Professional from 2017 to 2020. Yana also held the role of Marketing & Communication Manager a.i. during the same period. Their responsibilities included developing and executing marketing communication strategies, creating buyer personas, setting up an editorial team, implementing marketing automation, and relaunching the website.

Yana's previous experience includes working as a Trade Marketer a.i. at Jaarbeurs, where they developed and implemented trade marketing plans for trade fairs in the Construction, Installation, and Manufacturing industry segment. Yana also worked as a Digital Marketer a.i. at Rabobank and as a Communication Strategist a.i. at SOS Kinderdorpen Nederland.

Additionally, Yana has experience as a Digital Communication Manager at FrieslandCampina, a Communication Consultant at FleishmanHillard, a Content Project Coordinator a.i. at Ahold, and a Digital Project Manager a.i. at Philips.

Overall, Yana's work experience demonstrates their expertise in marketing, communication, and digital projects across various industries.

Yana van den Bor began their education journey in 1997 when they attended Hervormd Lyceum Zuid, where they pursued a VWO degree in Culture & Society. Yana completed their secondary education in 2003.

From 2003 to 2008, Yana studied at the University of Amsterdam, where they obtained a Master's degree in Communication Science.

In terms of additional certifications, Yana has acquired a variety of qualifications in different areas. In December 2017, they received certification in Content Marketing from HubSpot. The following year, in January 2018, they became a Certified Scrum Product Owner (CSPO) through the Scrum Alliance. In February 2018, Yana obtained an Inbound certification from HubSpot.

Moving forward, in June 2018, they completed a certification in Digital Strategy from the University of Amsterdam Business School. Later, in November 2021, Yana acquired certification in Digital Marketing Strategy & Social Media from Nyenrode Business University.

Their most recent certifications include Brand Strategy & Positioning from UBS/Utrecht Business School obtained in May 2022, as well as Customer Journey Marketing from Competence Factory obtained in July 2022.