Brenda Geib Heffelfinger

Brenda Geib Heffelfinger serves as the Senior Vice President of Strategy, Marketing, and Commercial Excellence at International Flavors & Fragrances, focusing on unifying strategic narratives for the Health & Biosciences division. As the owner and principal of Peak Strategy and Marketing Solutions since 2016, Brenda develops personalized marketing plans achieving significant ROI for clients. Previous roles include Chief Marketing Officer at World and Main, where strategic product portfolio plans were developed, and Global Business and Marketing Executive at DuPont, overseeing P/L management and program execution. Brenda's extensive experience in marketing and product management includes positions at Dorman Products, AstraZeneca, Campbell Soup Company, and Black & Decker. Brenda holds an MBA from Loyola University Maryland and a BA from Millersville University of Pennsylvania, and is pursuing a certificate in AI for Decision Making from the University of Pennsylvania.