Laurens Cuvelier

European Partner Distribution Lead at IFF

Laurens Cuvelier has extensive experience in sales and account management within the food industry, currently serving as the European Partner Distribution Lead at IFF since October 2024. Prior to this role, Laurens worked at Cargill as a Global Key Account Manager for Gourmet & Distribution and as an European Key Account Manager for Distribution & Gourmet from September 2020 to October 2024. At Sensient Technologies Corporation, Laurens held roles as Regional Sales Manager and Sales Account Manager for Beverage in Benelux & France from July 2019 to September 2020. Laurens also served as Sales Manager for Benelux at Th. Geyer Ingredients GmbH & Co. KG from January 2015 to June 2019, where responsibilities included managing multinational organizations and regional key accounts. At Caldic, Laurens was a Sales and Business Development Manager for France, focused on transforming a declining market, and also acted as Product Manager Benelux. Laurens began the career as a Retail Account Manager at Sanac from May 2008 to November 2011, specializing in customer management and development. Laurens has a background in horticulture education from PTI Tuinbouwschool Kortrijk.

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