Eric Dykstra is a Digital Marketing Specialist at the International Food and Beverage Technology Association since October 2022, where responsibilities include launching SEM and social media campaigns, producing a weekly podcast, utilizing Google Analytics for traffic performance, and creating digital assets. Previously, Eric worked as a Marketing Designer at Jolt, a Design Manager at Carr Workplaces, and held roles at General Assembly, The Market Group Inc., and Richmond Magazine, accumulating expertise in brand development, visual design, video content production, and marketing strategies. Eric earned a degree in Creative Advertising from Virginia Commonwealth University and holds a UX Certification from General Assembly.
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