International Olympic Committee
Beth Lula is an accomplished branding expert with extensive experience in the sports and marketing sectors. Currently serving as a Branding Consultant for the International Olympic Committee since September 2016, Beth is also the Founder and CEO of B2L - Brands2Love, providing consultancy in brand strategy and customer engagement. Previous roles include Branding Advisor for SHARE4Sport and Branding Consultant for Fondazione Milano Cortina 2026, as well as Brand Director for the Organising Committee for the Rio 2016™ Olympic and Paralympic Games. As Brand General Manager for Comitê Olímpico do Brasil, Beth led branding efforts for significant events such as the 2002 South American Games and the 2016 Olympic bid. Educational qualifications include a Master’s in Communications Management from the University of Strathclyde and a Bachelor's in Social Communications from the Federal University of Rio de Janeiro.
This person is not in any teams
This person is not in any offices
International Olympic Committee
22 followers
The International Olympic Committee is the supreme authority of the Olympic Movement. Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects. On this basis it ensures the regular celebration of the Olympic Games, supports all affiliated member organisations of the Olympic Movement and strongly encourages, by appropriate means, the promotion of the Olympic values.