International Olympic Committee
Pedro Arruda has extensive experience in social media management and communications within the sports sector. Currently serving as Global Social Media Manager at the International Olympic Committee since June 2014, Pedro previously held the title of Social Media Coordinator. Prior to that role, experience includes Communications Supervisor at Comitê Olímpico do Brasil, where responsibilities involved strategizing and managing content across various platforms for the Brazilian Olympic Committee and related organizations. Early career highlights include partnership coordination at Instituto Bola Pra Frente and roles in advertising at O Globo and Globo.com. Educational qualifications include an Executive Masters in Sport Organisations Management from Universitat de Lleida and several relevant postgraduate and undergraduate degrees from prestigious institutions in Brazil.
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International Olympic Committee
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The International Olympic Committee is the supreme authority of the Olympic Movement. Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects. On this basis it ensures the regular celebration of the Olympic Games, supports all affiliated member organisations of the Olympic Movement and strongly encourages, by appropriate means, the promotion of the Olympic values.