International Sign Association
Alicia A. is a seasoned marketing professional with extensive experience in strategy and communications. Since January 2012, Alicia has served as the Senior Vice President of Strategy & Marketing at the International Sign Association (ISA), where responsibilities include overseeing marketing, communications, public relations, and membership efforts aimed at enhancing the association's visibility and the perception of the on-premise sign, graphics, and visual communications industries. Prior to joining ISA, Alicia held the position of Director of Marketing & Communications at National Trade Productions from August 2005 to December 2011.
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International Sign Association
The International Sign Association (ISA) is devoted to supporting, promoting and improving the sign, graphics and visual communications industry through government advocacy, education and training programs, technical resources, stakeholder outreach and industry networking events. Our members are manufacturers, users and suppliers of on-premise signs and other visual communications systems. Through our strategic partnerships with affiliated organizations and business partners, ISA offers its members programs and services to grow their business. Vision/Mission Statement: To be the leader in shaping and developing the sign, graphics and visual communications community worldwide.