Janera Soerel

Janera specializes in creating spaces that integrate wellness and sustainability. She is a Senior Director at IWBI and a WELL Accredited Professional. Before joining IWBI, Janera led Business Development and Client Management at BetterSpaces, the tenant amenities and workplace wellbeing company. There she successfully expanded the client base, launched and operated tenant amenity spaces, and executed engaging community building programs.

Her interest in the wellness space was sparked when she was the Program Director at Donna Karan’s foundation Urban Zen, which connects the dots between alternative healing practices, education, and the preservation of indigenous cultures. She has continued on the wellness journey ever since.

Entrepreneurial at heart, Janera founded SecondHouse, a wellness real estate company which managed a network of country, beach, and mountain homes around New York City. She built the member community from scratch, added corporate retreats to the hospitality offerings, and obtained her New York Real Estate Salesperson license.