Laura Kruming-Berg

Laura Kruming-Berg is an experienced professional in the beverage industry, currently serving as Account Director at IWSR Drinks Market Analysis since November 2022. Previously, Laura held various roles at Beverage Testing Institute from February 2017 to March 2022, notably as Associate Director, where significant brand awareness was achieved, alongside the creation of the organization’s inaugural branding, marketing, and sales strategies. Laura also served as Assistant Director, directing a key study for a major Super Bowl ad, and began as Tasting and Editorial Coordinator. Prior experience includes a role as Senior Bartender and Beverage Consultant at Kimpton Hotels & Restaurants, contributing to the accolades of Sable Kitchen & Bar and increasing beverage sales as Beverage Director at Radisson Blu. Education includes certifications in spirits from Wine & Spirit Education Trust and the Society of Wine Educators, alongside an education at the School of the Art Institute of Chicago.