Shirley Zhu

Shirley Zhu is an accomplished research director at IWSR Drinks Market Analysis, where Shirley serves as a thought leader for the Greater China region and contributes to the strategic direction of the Asia-Pacific business. Previously, Shirley held the role of programme director at IGD, overseeing business planning, governance, and the development of research programs in Asia. Shirley's experience includes senior research management at IGD, project direction at Market Strategy China, market segment management at SIG Combibloc, and a client service executive position at The Nielsen Company, where significant revenue growth was achieved. Education includes a Bachelor of Arts in Business Administration from Shanghai International Studies University and professional courses at the University of Toronto's Rotman School of Management.