Simona Zhang

Simona Zhang is currently a Senior Research Analyst at Interpret since February 2025. Prior experience includes serving as Research Manager at Screen Engine/ASI LLC from June 2021 to December 2023, where Simona managed and conducted various qualitative and quantitative research projects for Fortune 500 brands across entertainment, technology, and retail sectors. Simona also held the position of Research Analyst in the Cross Platform Group, focusing on tracking and custom research within the entertainment industry. Between June 2021 and April 2022, Simona worked part-time as a Communication Specialist at the University of Southern California, assisting with operations and outreach. Prior roles include Research Associate and Market Research Intern at Ignite 360 from January 2021 to June 2021. Simona is currently pursuing a Master of Business Administration (MBA) at Westcliff University, expected to complete in August 2024.