Morag Glaister

Morag Glaister is an experienced professional in data strategy and marketing, currently serving as Associate Director of Strategy at McCann Central since October 2022. Prior to this role, Morag Glaister was Head of CRM at Graymatter Limited and held the position of CRM Programme Specialist - Data Strategy at Toyota (GB) plc, where key contributions included transforming marketing approaches to enhance customer engagement through data-driven strategies. Previous roles include Senior Data Planner and Client Lead at The Engine Group, Head of Campaign Management and Ford Fleet Business Director at Wunderman, and various positions at arvato UK, where responsibilities spanned account management and project implementation in the automotive sector. Morag Glaister's extensive background in formulating data strategies and optimizing marketing programs has equipped them with a robust skill set in driving personalized and efficient communication across diverse clients.