Srikanth Ayithy

Srikanth Ayithy currently holds the position of Partner - ECommerce Analytics at Mindshare, beginning in February 2024, where responsibilities include fostering collaboration among teams for retail product management and consolidating reports for operational insights. Prior to this role, Srikanth served as Manager of the Audience Measurement & Analytics Team at IPG Mediabrands from December 2021 to February 2024, focusing on analyzing audience measurement datasets. With over eight years of experience at Magic9 Media & Analytics Pvt. Ltd as Associate Analytics Director, Srikanth led market research projects, designed studies, and performed multivariate analyses. Earlier career experiences include roles at PaGaLGuY, Software Paradigms Infotech Pvt. Ltd, and DAILY AQUA, combined with a robust educational background in Artificial Intelligence, Machine Learning, and business analytics from prestigious institutions.