Laura Kwasnik

Senior Director, Digital Marketing at Interscope Records

Laura Kwasnik has a diverse work experience in the digital marketing and media industry. Laura has held various roles at Interscope Records, Twentieth Century Fox, Universal Music Group, and Discovery Communications. At Interscope Records, they have worked as a Director and Senior Director of Digital Marketing, creating campaigns for a wide range of artists. Laura has also managed social media strategy, content creation, digital branding, email marketing, partnerships, influencer ideation, website management, research and growth analytics, digital media planning, digital promotion, and community management. At Twentieth Century Fox, Laura served as a Digital Marketing Manager, developing creative campaigns for theatrical releases and leading social media strategy. At Universal Music Group, they held positions as a Senior Manager and Manager of Social Media & CRM, where they implemented the social media strategy, defined and analyzed KPIs, managed and grew social profiles, and designed email marketing campaigns. Laura has also worked as a Freelance Videographer/Photographer and a Production Intern at Discovery Communications. Laura's work experience spans from 2012 to the present, showcasing their expertise in digital marketing, social media strategy, content creation, and campaign management within the entertainment industry.

Laura Kwasnik has a Bachelor of Arts degree in Media Arts and Technology from Michigan State University, as well as a Bachelor of Science degree in Biology/Biological Sciences from the same institution.

Links

Previous companies

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Timeline

  • Senior Director, Digital Marketing

    April, 2023 - present

  • Director, Digital Marketing

    September, 2019