Xitlaly Viveros

Xitlaly Viveros is an experienced professional in the entertainment and marketing sectors, currently serving as the Administrative Assistant to the CEO at Interscope Records since May 2023. Prior roles include Executive Assistant at Soko Productions, where responsibilities included organizing schedules and coordinating events such as Juice Wrld Day and major activations for Nike and Lollapalooza. Xitlaly's background includes a Digital Marketing Internship at Interscope Records, a Production Assistant role at Netflix for live tapings, and various positions at Columbia College Chicago, including Student Programming Board President. Xitlaly holds a Bachelor's degree in Cinematography and Film/Video Production with a minor in Creative Advertising from Columbia College Chicago.