Claudio Echeverry

Claudio Echeverry has a diverse work experience history. Claudio worked as a Brand Strategy Manager Americas and a Lead Generation Executive Americas at Intersog, where they executed comprehensive campaigns and programs to support lead generation efforts. Claudio also led the campaign design and delivery process for integrated campaigns.

Claudio is currently a University Professor at ITESO Universidad Jesuita de Guadalajara, teaching undergraduate students about digital marketing strategies and content creation.

Prior to that, Claudio worked at IBM as a Content Manager for IBM Services LATAM. Claudio led the production of collateral for paid and organic strategies, partnered with teams to ensure process consistency, and designed and implemented customer journeys to drive demand generation.

Before IBM, Claudio held roles at Carestream, where they were a Service Sales Specialist LATAM and an Inside Sales representative. Claudio achieved sales goals, developed solid business relationships, and managed and sold service contracts, software updates, and training packages.

Claudio also worked as an ILSU Sales Coordinator at EF Education First, achieving sales goals and providing customer service. Additionally, they worked as a Social Media Strategist for ALZEN ENTERPRISES, creating marketing materials and designs for various businesses.

Their earlier experience includes working as a Trade Marketing Specialist at Valvulas Urrea SA de CV, where they implemented trade marketing strategies, executed promotional material, and developed visual merchandising strategies.

Claudio Echeverry's education history begins in 2010 when they obtained a specialty in advertising and graphic design from ITESO Universidad Jesuita de Guadalajara. From 2005 to 2010, they pursued a Licenciatura en Mercadotecnia (Bachelor's degree in Marketing) from the same institution.

In 2017, Claudio enrolled at ITESO Universidad Jesuita de Guadalajara again, this time to pursue a Master of Business Administration (MBA) with a focus on Marketing. Claudio completed their MBA in 2020.

Claudio has also obtained several additional certifications throughout their career. In 2010, they earned the Advertising Degree Specialty from ITESO Universidad Jesuita de Guadalajara. Later on, in 2019 and 2020, Claudio obtained the IBM Agile Explorer certification and several certifications from IBM, including IBM Automation Essentials, IBM Agile Advocate, and IBM Originals Content Co-Creation Model. Their most recent certification, Content Marketing, was obtained from HubSpot in 2023.