INTERSPORT Athletics S.A.
Alkistis Avratoglou is a seasoned professional in digital media and social media strategy, currently serving as the Regional Digital Media Planner at INTERSPORT Athletics S.A. since July 2021. In this role, Alkistis leads social media initiatives, successfully implementing a TikTok strategy that achieved yearly objectives in just four months. Previous positions include Regional Social Media Specialist at Sales Promotion Center and Digital Media Manager at Pollen Advertising, along with various roles in digital account management and advertising. Alkistis holds a Master’s Degree in Marketing and Communication from Athens University of Economics and Business and a Bachelor’s Degree in Theatre Studies from the University of Patras.
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INTERSPORT Athletics S.A.
Intersport Group was founded in 1968 in Europe, and is currently among the world’s leading sporting goods retailers with a turnover of over EUR 13,7 billion and more than 5.300 specialist sports stores in 42 countries. Intersport started operations in Greece in 2000 and in Cyprus in 2007, as a member of Fourlis Group, the exclusive Intersport Licensee for Greece, Romania, Bulgaria and Cyprus, currently with 106 stores in the region. Intersport is today the Greece’s largest sporting goods retailer by revenue, with a mission to provide the best sport gear, delivering compelling omnichannel services, with a sustainable mindset. Our purpose is to enable our customers reach their goals, thru sport #TheHeartOfSport.