Sophie C Waibel

Sophie C Waibel currently serves as the Retail General Manager at IIC-INTERSPORT International Corporation GmbH, a position held since May 2022, following roles as Retail Director and Senior Project Manager for Strategic Projects within the same company. Prior experience includes serving as Senior Brand & Portfolio Manager Global at Delica AG, and a maternity leave for two years. Previous positions at Beiersdorf involved leading shopper activation initiatives across Eastern Europe, while earlier roles involved operations management with C&A, project management with adidas group, and trade marketing at adpl-solutions Far East Ltd. Sophie C Waibel's education includes a Master’s degree in Business Management & Financial Control from Vienna University of Economics & Business Administration and participation in MBA exchange programs at Instituto Tecnológico Autónomo de México and Texas A&M International University.