Intesa
Luca Spina has had extensive work experience in various roles within the sales and marketing field. Luca is currently serving as the Chief Sales & Marketing Officer for Intesa, a Kyndryl Company, where they focus on developing relationships with customers and partners and designing innovative ways to manage business processes with digital solutions. Prior to this, Luca held the same position in Intesa, an IBM Company, where they were responsible for the overall sales and marketing activities, business expansion, and customer satisfaction. Luca also served as the Chief Marketing Officer and Director of Marketing & Demand Generation for Intesa, where they were in charge of developing and implementing marketing plans, promoting customer satisfaction, and implementing Service Design Thinking. Before their time at Intesa, Luca held leadership positions at CDVM - Club Dirigenti Vendite & Marketing, Italian Insurtech Association - IIA, ARCA Worldwide, CTS Group, CDM s.r.l., and Image Design s.n.c.
Luca Spina's education history includes earning a Bachelor's Degree in Industrial Design from Politecnico di Torino from 2001 to 2005. Luca then pursued a Master's Degree in Ecosystem Design from the same institution from 2005 to 2007. During this time, Luca also worked as an intern at Armando Testa Group - Testaweb Edv, researching and developing projects related to Digital Strategy & Communications, specifically the "Second Life" project.
In 2014 to 2015, Luca attended 24ORE Business School, where they completed an Executive Master's Degree in Strategic Marketing Management. Luca furthered their education in 2022 by attending INSEAD, specializing in Selling Skills and Sales Operations through the Multilevel Negotiations program.
In addition to their formal education, Luca has obtained several certifications from IBM. In 2018, they earned the IBM Agile Advocate Badge and IBM Agile Explorer Badge. In 2019, they attained the IBM Agile Achiever Badge. Luca also received certifications related to IBM Blockchain, including the IBM Blockchain Consulting Badge and IBM Blockchain Essentials Badge in 2018.
Overall, Luca Spina's education history highlights their commitment to continuous learning and their expertise in various areas, including design, marketing management, negotiation, sales operations, and blockchain.