Ahmad Farekh

Ahmad Farekh has over 18 years of work experience in various industries, including telecommunications, clothing, wholesale, and logistics. Ahmad is currently the Director of Products at Intigral, where they manage products such as stc tv, jawwy tv, and dawri+. Prior to this, they worked as the Commercial/Co-Founder at Taqa Clothing, where they aimed to revive traditional garment making practices and promote sustainable fashion. Ahmad also served as the Senior Director of Products at Salam, focusing on the Home & SoHo Segment.

In 2019, Ahmad joined Optus | Telecom as the Product Marketing Lead for Enterprise, where they were responsible for creating unified value propositions and implementing marketing initiatives. Before that, they co-founded and served as the Managing Director of DISTOZ | FMCG Wholesaler, specializing in non-food products.

Their earlier experiences include working as the Product Director at Zain KSA | Telecom, leading the development of customer life cycle strategies, and as the Marketing Director at Ooredoo | Telecom, managing loyalty, retention, and base management. Ahmad also held multiple roles at Ooredoo, including Commercial Director and Head of Marketing.

Ahmad started their career at VTEL Jordan (Xpress Telecom) as the Senior Product Marketing & Research Manager and at Batelco Jordan as the Product Marketing & Research Manager. Ahmad began their professional journey at Aramex as a Marketing Manager.

Throughout their career, Ahmad has demonstrated expertise in product management, marketing, customer value management, and strategic planning.

Ahmad Farekh completed their MBA in Marketing and Investment from Western Sydney University from 2002 to 2004. Prior to that, they earned a BA in Economics from the University of Jordan between 1994 and 1998. Additionally, Ahmad has obtained certifications in Data Science: R Basics from HarvardX, and in Google Ads fundamentals and shopping ads from Google.