Melissa Barra

Melissa Barra, Sleep Number® setting 30, serves as the Senior Vice President, Chief Sales, Services and Strategy Officer for Sleep Number. In this role, she is responsible for leading the next generation of customer experience, developing and integrating the company’s customer-focused strategy and overseeing the organization’s sales, real estate, field services and customer relationship teams. Melissa joined Sleep Number in February 2013 as Vice President, Consumer Insights and Strategy and was promoted to SVP, Chief Strategy and Customer Relationship Officer in January 2015. She assumed leadership of sales and field services in June 2019.

Melissa is relentless about putting the customer first, with the goal of adding meaningful value to their lives with relevant innovations and exceptional experiences. She leads by communicating openly and inspiring her teams to always raise the bar – using insights, the voice of the customer, and strategic operations to deliver sustainable solutions.

Prior to joining Sleep Number, Melissa held a variety of senior leadership roles in Finance, Strategy and Corporate Development for Best Buy Co., Inc. (2005-2012). Previously, she also held corporate finance and strategy leadership roles domestically and internationally at Grupo Futuro, Citibank, and GE Capital. She has an undergraduate degree from the University of Notre Dame, and an MBA from the University of Chicago Booth School of Business.

Melissa serves on the Board of Trustees of Blue Cross Blue Shield of Minnesota and is a member of the Corporate Investment and Development Committee and of the Human Resources Committee. She also sits on the Board of Advisors for Antenna Marketing Consulting and Appriss Retail. In the community, Melissa is dedicated to diversity and inclusion, serving on the Board of Directors of the YWCA Minneapolis. She enjoys cooking, running, and planning her next travel adventure with her husband and two sons.