Sebastián Rivera Hurtado

Sebastián Rivera Hurtado has extensive work experience in the field of media and advertising. Sebastián is currently working as a Senior Regional Account Manager at Retargetly, a position they started in June 2023. Prior to this, they worked at Intouch.com as the LATAM Growth & Ad Sales Manager from January 2023 to June 2023.

Sebastián holds significant experience in leadership roles. Sebastián was previously employed at OMD Worldwide as the Business Lead and Regional Media Director for Nissan United from August 2021 to August 2022. In this role, they were responsible for overseeing and managing Nissan Mexico, Nissan Regional, and Infiniti accounts.

Before their tenure at OMD Worldwide, they worked at UM Worldwide for several years, holding various positions. Sebastián served as the Regional Director from April 2021 to August 2021, being the key point of contact for the client Spotify in Mexico, Argentina, Colombia, Chile, and Peru. Sebastián played an instrumental role in developing region-wide media strategies and planning for global campaigns.

Additionally, at UM Worldwide, Sebastián served as the Regional Planning and Strategy Lead from March 2020 to April 2021. Sebastián also worked as an Account Director from September 2018 to March 2020 and as a Media Coordinator from August 2015 to September 2018.

Sebastián began their career at TNS Research International, where they worked as a Jr. Research Executive from April 2011 to April 2012. Sebastián also served as a Trainee at the same company from January 2011 to April 2011. Following this, they held the position of Planner at UM WW from January 2013 to February 2014.

Sebastián's early career also includes a stint at Initiative as a Performance Administrative Assistant from April 2012 to January 2013 and at Mindshare as a Senior Executive Active Planning from March 2014 to July 2015.

Overall, Sebastián Rivera Hurtado has gained a wealth of experience in media, advertising, and business development throughout their career.

Sebastián Rivera Hurtado attended Universidad Veracruzana from 2005 to 2010, where they earned a Licenciatura en Ciencias de la Comunicación with a field of study in Comunicación, general.

In terms of additional certifications, Sebastián obtained several certifications from various institutions. In 2017, they received the Certificación IMS en EA and Certificación IMS en Programmatic from IMS Internet Media Services. In 2020, they acquired certifications in various areas of marketing, including Agile Marketing, Aprende copywriting para comercio electrónico, Auditorías SEO, Big data: Escucha activa, Conviértete en experto en marketing digital, Cómo construir tu propio conjunto de tecnologías de marketing, Fundamentos de la narrativa o storytelling, Fundamentos del marketing online: Content marketing, Fundamentos del marketing online: Email marketing, Fundamentos esenciales del marketing online, Marketing online avanzado: ROI en redes sociales, and Marketing online: Creación de un calendario editorial.

Furthermore, in 2021 and 2022, Sebastián obtained certifications in Brand Management: Aligning Business, Brand and Behaviour from Coursera and Data Solutions: Audience, Intro to TAM, Intro to Teads, Intro to Teads Studio, and Traffic Acquisition: Driving Qualified Traffic from Teads Academy.