Intrinsic Brands
Erum H. is currently serving as the VP of Acquisitions at Intrinsic since 2021. Prior to this role, Erum held positions such as a Guest Lecturer at NYU Stern School of Business and Founding Partner at Idea Farm Ventures, focusing on consumer lifestyle businesses. With a background in private equity investing at L Catterton and brand management at Colgate-Palmolive, Erum brings a wealth of experience to the table. Erum is also a Wharton MBA graduate with a specialization in Marketing and Operations Management, and holds a 200 Hour Hatha Yoga Teacher Certification from The Mukti School in Bali.
Intrinsic Brands
Intrinsic Brands is an eCommerce acquisition and growth platform uniquely focused on digital-first health and wellness brands. Intrinsic is led by consumer health experts and eCommerce brand builders. We are backed by world class investors and supported by industry leaders in how to sell your business. We work with Amazon sellers and private label consumer health brands. We have raised $115 million to acquire and grow eCommerce brands in the health and wellness space, targeting Amazon-native brands operating as third-party sellers.. Our investors include Define Ventures, Link Ventures and Tony Robbins. We were co-founded by Redesign Health, a pioneering venture studio in NYC that has launched over 20 healthcare innovation start-ups in the past three years.