Yadin Shemmer

Yadin Shemmer is the CEO & Founder at Intrinsic Brands. Yadin has over 20 years of experience in the healthcare industry.

Shemmer began their career as an analyst in mergers and acquisitions at Broadview International. Yadin then transitioned into business development and eventually became a director at MobileQ. In 2004, they became a principal at Grosvenor Park Investment Partners before starting their own company, Better2Know, in 2008.

Better2Know was a direct-to-consumer diagnostics business that Shemmer successfully ran for three years before selling it in 2011. Yadin then joined Everyday Health Group as their President, Consumer in 2013. Everyday Health Group is a public, digital health platform that reaches 50 million consumers monthly. The company was sold to Ziff-Davis in 2016 for $467 million.

In September 2017, Shemmer became the Chief Executive Officer at Mango Health. Mango Health is a medication management platform that serves patients, payers and pharmaceutical manufacturers. The company was sold to TrialCard in 2019. Shemmer is currently the CEO & Founder at Intrinsic Brands.

Erum Hasnain - VP Acquisitions, Paul Miller - Founder Partnerships, and Chris Giacolone - VP Brand Management report to Yadin Shemmer.