Betina de Gorordo Bolado

Principal Service Designer at Intuit

Betina De Gorordo Bolado has a strong background in design and strategy roles, with a focus on user experience. Betina currently works as a Principal Service Designer at Intuit since October 2021. Prior to that, they held positions at Invetech as a Lead Experience Designer & Strategist from March 2021 to September 2021, and as a Senior Experience Designer and Strategist from January 2018 to March 2021. Betina also served as the Head of Research at Round Feather Inc. from July 2017 to January 2018, and as a Senior Design and Research Lead at Doblin from January 2015 to June 2017. Earlier in their career, they were a MDes Graduate Student at the IIT Institute of Design from January 2013 to December 2014. Betina gained experience as a Design Strategy Intern at Wrigley in 2014 and as a Research and Strategy Intern at INSITUM in 2013. Betina also worked at Whirlpool Corporation, where they served as an Experience Design Manager - Global Consumer Design from March 2011 to December 2012 and as a Product Development Specialist from June 2007 to March 2011.

Betina De Gorordo Bolado earned a Bachelor of Industrial Design from Tecnológico de Monterrey in the year 2005. Later on, they pursued a Masters of Design in Industrial and Product Design from the Institute of Design (ID) between 2013 and 2014.

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