Ellie Michel

Ellie Michel is a seasoned professional in user experience research and market insights, currently serving as a Senior XD Researcher at Intuit since September 2019. In this role, Ellie leads foundational research initiatives to explore the needs and challenges of small business owners, influencing strategic brand campaigns and product development. Previously, as a Customer Insights Operations Manager, Ellie managed a substantial annual budget for various research projects and executed quantitative surveys. Before Intuit, Ellie worked at ZS as a Market Research Assistant, coordinating recruitment for both qualitative and quantitative studies while analyzing data to produce comprehensive research deliverables. Early experience includes an internship at Cancer Council NSW, where Ellie coordinated logistics for a major fundraising event. Ellie holds a Bachelor's degree in International Relations and Psychology from the University of California, Davis.