Pritica Hogg

Pritica Hogg is a seasoned market research professional with extensive experience in various leadership roles. Currently serving as Principal Market Research Manager for the QuickBooks Ecosystem at Intuit since December 2020, Pritica previously held the position of Senior Market Researcher for QuickBooks. Prior experience includes serving as Regional Insights Director for Asia Pacific at Phoenix Marketing International, where Pritica established a program to evaluate Ford Motor Company’s advertising effectiveness. Pritica was also Regional Insights Director and General Manager for Asia Pacific at Lieberman Research Worldwide, where foundational contributions included creating a local office in China and building a research team. Additional experience includes a role as Senior Analyst at Matters Of Fact, Inc., focusing on the automotive industry. Pritica holds an MBA in Finance and Marketing from Pepperdine Graziadio Business School and a Bachelor of Commerce (Hons) from Delhi University.