Inverta
Becca Twait is a seasoned marketing operations professional, currently serving as a Marketing Operations Technical Consultant at Inverta since April 2024. Prior experience includes over six years at Qualtrics, where Becca held various roles, culminating as a Senior Marketing Operations Manager. Key achievements include optimizing lead flow processes, improving registration operations for large events, and enhancing global marketing strategies that significantly boosted pipeline results. Becca's early career includes roles at American Eagle Outfitters and AuPair.com, complemented by a Bachelor's Degree in Corporate Innovation and Entrepreneurship from Indiana University's Kelley School of Business. Additionally, Becca has international experience from studies in Spain and Alicante.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics