Becca Twait is a seasoned marketing operations professional, currently serving as a Marketing Operations Technical Consultant at Inverta since April 2024. Prior experience includes over six years at Qualtrics, where Becca held various roles, culminating as a Senior Marketing Operations Manager. Key achievements include optimizing lead flow processes, improving registration operations for large events, and enhancing global marketing strategies that significantly boosted pipeline results. Becca's early career includes roles at American Eagle Outfitters and AuPair.com, complemented by a Bachelor's Degree in Corporate Innovation and Entrepreneurship from Indiana University's Kelley School of Business. Additionally, Becca has international experience from studies in Spain and Alicante.
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