Inverta
Catina Martinez is a seasoned professional with extensive experience in demand generation and account-based marketing (ABM). Currently serving as a Managing Consultant at Inverta since November 2019, Catina previously held the position of Director of Demand Generation & ABM at ExpertVoice. Catina has also contributed as Demand Generation, ABM Lead at Pluralsight and Client Engagement Manager/Demand Marketing Consultant at DemandGen, where innovative strategies drove revenue and customer engagement for growth companies. Earlier in the career, Catina worked as a Demand Marketing Consultant at MarketStar and held project management roles in educational and business development settings. Catina holds a Bachelor of Arts in Information Systems & Technology from Weber State University.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics