Inverta
Erica Ferraro has a strong background in sales operations, program management, and account management. With experience in various companies, including Inverta, EDM Group, DemandGen, Sparks, IPM, and Maharam, Erica has held titles such as Director of Program Management and Operations, Senior Director of Sales Operations, and Senior Account Manager. Erica's educational background includes an MBA in Business Administration from the University of North Florida and a BA in Humanities from Southern New Hampshire University.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics