Inverta
Jason Hekl is an accomplished strategy consultant currently with Inverta since 2022, after serving as an advisor for Hive9, a recognized marketing performance management company, from March 2016 to September 2021. Hekl has extensive experience in marketing leadership roles, including Senior Vice President of Marketing at Zingle, a Medallia Company, and Acting Vice President of Marketing at BillingPlatform. Previous advisory positions include Leadspace, a company specializing in predictive analytics for B2B growth, and ZenIQ, an account-centric marketing platform. Hekl held significant leadership roles at SiriusDecisions, where responsibilities included heading the Demand Creation Strategies practice, and at Coupa Software and InQuira as Vice President of Marketing. Jason Hekl began a career at Siebel Systems in various managerial capacities following an MBA in Marketing & Strategy from the University of Michigan and a BA in International Relations and Economics from the University of Delaware.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics