Jeff Hirka

Jeff Hirka is a seasoned marketing professional with extensive experience across various leadership roles. Currently serving as a Senior Consultant at Inverta since March 2022, Jeff specializes in crafting and executing tailored growth strategies for B2B marketing teams, emphasizing Account Based Marketing, campaign planning, and content strategy. Previously, as a Marketing Consultant at JLH Marketing Consulting, Jeff provided strategic insights across the marketing funnel with an emphasis on digital marketing and brand strategy. Jeff's earlier role as Director of Marketing at Baker Donelson involved steering firm-wide marketing initiatives and mentoring a specialized team. At TruGreen Companies, Jeff transitioned the company's marketing approach to a demand generation model, significantly impacting sales. Jeff's foundational experience includes high-level positions at JP Morgan Chase, where accomplishments included the development of innovative payment products and leading successful co-brand marketing programs. Jeff holds a Bachelor of Science in Marketing from Delaware Valley University.