Inverta
Rachel Bryant is a seasoned marketing professional with extensive experience in B2B marketing, account-based marketing, and demand generation. Currently serving as a Client Partner at Inverta since September 2021, Rachel previously held the position of Head of Marketing at Chexology, where strategic marketing initiatives were implemented to capture prospective clients. A significant tenure at Thomson Reuters spanned from April 2004 to October 2020, featuring roles such as Vice President of Marketing Strategy & Planning for the Tax & Accounting Professionals division and pivotal contributions to corporate and government marketing efforts. Additional experience includes leadership roles at Manatron, Palace Sports & Entertainment, and board memberships with the Western Michigan W Club and AMA Southwest Michigan. Rachel earned a Bachelor of Science in Biomedical Sciences from Western Michigan University.
Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics