Fred-Peter Rizkallah

Fred-Peter Rizkallah is a seasoned professional in business development and sales, currently serving as the Senior Director of Business Development at ArabyAds since January 2023, where strategic partnerships and revenue growth are prioritized through LG Ads, Hisense, and TCL Connected TV advertising solutions. Concurrently, Fred-Peter holds the position of Head of Sales at Invibes Advertising, focusing on launching a global in-feed tech product in the GCC markets, particularly Saudi Arabia and the UAE. Previously, at Choueiri Group from 2013 to 2021, Fred-Peter advanced through roles such as Associate Director and Digital Senior Sales Manager, driving high-performing digital campaigns and boosting visibility for major platforms like Shahid.net and Anghami. Fred-Peter began the professional journey at FDC as a Marketing Executive, contributing significantly to portfolio planning and market analysis. Educational background includes a Bachelor of Business Administration from the American University of Beirut.