Derek Tan

Chief Executive Officer at Invictus Blue

Derek Tan has a diverse and extensive work experience spanning over several years. Derek is currently the Chief Executive Officer at Invictus Blue, a position they have held since 2023. Before joining Invictus Blue, Derek was the Director of Sales and Marketing, Asia at Keypath Education, where they successfully revamped the sales and marketing funnel, achieving significant cost reductions and improved conversions. Prior to that, they served as the Chief Brand Officer at Carsome, a prominent car e-commerce platform in Southeast Asia.

Derek also has experience in the telecommunications industry, having worked as the Senior Head of Sales, Marketing & Digital Strategy at YTL Communications Sdn Bhd. During this time, they led various initiatives, including the launch of Terragraph with Meta, a wireless multi-gigabit technology solution.

Before joining YTL Communications, Derek was a Partner at Entropia Global, an agency that experienced rapid growth under their leadership. Derek worked with a range of clients, offering marketing services both offline and online, and contributing to Entropia's impressive growth.

Derek's career includes a significant focus on social media. At IPG Mediabrands, they held multiple roles, including Regional Senior Partner for Social Media, APAC, and Executive Director and Director of Social Media for World Markets, Asia. Derek also worked as the Head of Community Strategy at IPG Mediabrands Malaysia.

Derek's early career includes positions at Open University Malaysia, where they served as a Lecturer eMBA, and Vocanic, where they held roles such as Regional Head of Community Management and Analytics & Insights, and Head of Strategy, establishing the practice and office in Kuala Lumpur. Derek was also a founding member of AirAsia's social media team, leading various initiatives.

Before that, Derek worked at Sime Darby Berhad as an Executive in Group Strategy & Business Development, handling projects related to corporate communications.

Overall, Derek Tan's work experience showcases their strong leadership skills, strategic thinking, and expertise in sales, marketing, and digital strategy across diverse industries.

Derek Tan completed their Bachelor of Commerce and Administration (BCA) in Management at Victoria University of Wellington in 2005. Prior to that, they obtained a Diploma in Management from Imperia Institute of Technology, which they attended from 2003 to 2004. Additionally, Derek holds a certification from HIGH5TEST in various strengths, including Self Believer, Philomath, Problem Solver, Believer, and Deliverer, which they obtained in 2023.

Links

Previous companies

Entropia Global logo
Carsome logo
Keypath Education logo
AirAsia logo
Sime Darby logo
Open University Malaysia logo

Timeline

  • Chief Executive Officer

    August, 2023 - present