Alisha Newbold

Alisha Newbold is a seasoned marketing professional with extensive experience in account-based marketing and strategic project management. Currently serving as the Senior Account Based Marketing Manager at Invoca since August 2022, Alisha plays a key role in leveraging AI-powered conversation intelligence to enhance customer interactions and drive revenue growth. Prior to Invoca, Alisha dedicated 25 years at O.C. Tanner, progressing through various positions including Account Based Marketing Manager, Marketing Operations Manager, and Product Marketing Manager. Alisha's expertise includes developing comprehensive marketing strategies, managing integrated campaigns, and leading cross-functional teams. Alisha holds a Bachelor's degree in Business Administration from the University of Utah's David Eccles School of Business.