Helaine Murdock

Helaine Murdock has a diverse and extensive work experience in various roles and industries. Starting in 2002, they worked as a Staff Accountant at Expertcity Inc. From 2003 to 2007, they worked as a Financial Analyst at Citrix Systems. In 2007, they joined Blue Casa Communications as a Sr. Finance Manager. Helaine then moved back to Citrix and held the roles of Senior Marketing Operations Manager and Finance Director from 2008 to 2017. In 2017, they joined GoTo as Director FP&A and later became the Director of Strategy and Operations. In 2019, they joined AppFolio, Inc. as the Director of Sales Analytics. Currently, they are working at Invoca as the Senior Director of Marketing Analytics and Strategy since September 2020. Overall, they have demonstrated expertise in finance, marketing operations, sales analytics, and strategy development throughout their career.

Helaine Murdock received their Bachelor of Arts degree in Business Economics with an Accounting Emphasis from UC Santa Barbara, where they attended from 1998 to 2002.